Management 313 Operations Strategy Case Study - 1791 Words

Capacity and Process Technology Strategy Advice for Bonkers Chocolate Factory: A central aspect of the dynamic problem facing a business in an evolving and competitive industry is the decision about additions to productive capacity. The purpose of this report is to provide strategic advice for the CEO of Bonkers Chocolate Factory (BCF), the U.S division of a multi-national candy company operating in the highly competitive chocolate products market. In late 2001, the main issue facing BCF management involves determining and agreeing on an appropriate strategy for the purchase of extra conching capacity, through the implementation of either new in-house developed conching technology or existing conventional conching technology. Other issues†¦show more content†¦For the operations vice president (OVP), from his perspective the new in-house developed process technology is too disruptive to production, maintenance, staff and planning rules. Operations is the link between most areas of the business and typically has a close relationship with the sales and ma rketing departments, in terms of setting and coordinating production plans and marketing creating or generating the levels of market demand. In the OVP’s view, the operations area does not have the necessary resources to successfully implement and maintain the new process technology option. BCF’s engineering vice president (EVP) can be seen applying his evaluation of the new process technology option on three main areas of focus: how the new technology moves the BCF closer to their various strategic goals, the technical improvements to operations processes, and the estimated cost savings for operations as a result of implementing the new process technology. From his evaluation, feasibility and acceptability factors outweigh any of the vulnerabilities identified by the OVP, SVP and MVP associated with the new process technology. Review of Possible Capacity and Process Technology Configuration Options for BCF: When considering the new process technology option, several factors discussed earlier must be considered. The addition of one unit of extra capacity provides BCF the abilityShow MoreRelatedManagement 313 Operations Strategy Case Study1783 Words   |  8 PagesProcess Technology Strategy Advice for Bonkers Chocolate Factory: A central aspect of the dynamic problem facing a business in an evolving and competitive industry is the decision about additions to productive capacity. The purpose of this report is to provide strategic advice for the CEO of Bonkers Chocolate Factory (BCF), the U.S division of a multi-national candy company operating in the highly competitive chocolate products market. In late 2001, the main issue facing BCF management involves determiningRead MoreResource Management At Apple Inc.1146 Words   |  5 PagesResource Management Resource management is another interesting and important topic in the business of various organizations engaged in the manufacturing and sale of goods and service. Several organizations in the technology industry have managed to make investments in this industry, and thus it is important to monitor the use of various resources to avoid wastage. 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